Our Story

‘Lumaca’ means 'snail' in Italian. We couldn’t think of a better totem to embody our love of snail mail (and the planet) than the snail; a living reminder to slow down and live in intention.

Lumaca Founder and Lead Designer Alaina Cherup has been manifesting paper creations since our humble beginnings in 2008. In early 2020, we became Lumaca Paper (formerly Cheer Up Press), to better reflect our continued efforts to provide sustainable, environmentally conscious choices to our clients. 

We infuse craftsmanship and thoughtfulness into every detail of the creative process;  from hand-printing letterpress invitations on our antique press; to sketching, painting & designing to breathe life into custom tailored invitation suites.